Rapid Media Announces New 
2012 Paddling Buyer’s Guide

Palmer Rapids, ON, September 23, 2011 – Rapid Media’s first all-paddling buyer’s guide and largest publication ever will be released November 1, 2011. This exciting new special issue combines the editorial authority, production quality and massive outdoor-enthusiast readership of all three of their paddling titles — Rapid, Canoeroots and Adventure Kayak magazines.

This 104-page annual includes a special 48-page buyer’s guide. That’s 250 of next year’s newest and hottest canoeing, kayaking, whitewater, rafting and stand up paddling boats, boards, paddles, apparel and gear organized by category — the way it should be! It’s one of a kind in the marketplace just in time for Christmas and 2012 preseason excitement.

“We’ve been tossing around the idea of an all-paddling buyer’s guide for years,” says Rapid Media publisher Scott MacGregor. “Our recent partnerships with Outdoor Retailer and the American Canoe Association have strengthened our industry and reader reach. And without Paddler Magazine and its annual buyer’s guide there is a huge hole in the marketplace. It’s just another way we’re helping more people get the right boats, boards and gear so they’ll have more fun on the water.”

Buying advice and all the new gear, the way you want it—print, web and apps! Print copies of Rapid Media’s Paddling Buyer’s Guide will be in mailboxes of all Adventure Kayak, Canoeroots and Rapid magazine subscribers including instructors, leaders and members of the American Canoe Association and Paddle Canada. You can also pick it up on newsstands and in paddling shops across the United States and Canada.

Gone digital? Rapid Media is leading the way. Receive Rapid Media’s Paddling Buyer’s Guide via their exclusive web editions and on all four of Rapid Media’s iPad/iPhone Apps (available around the world in iTunes App Stores) and Android app. It will also be available on Zinio and the B&N Nook.

Paddlers wishing to receive a print copy of Rapid Media’s Paddling Buyer’s Guide should subscribe to Rapid, Canoeroots or Adventure Kayak before October 15, 2011.

To discuss brand involvement opportunities in Rapid Media’s Paddling Buyer’s Guide please call Russ Schroeder at Rapid Media at (613) 635-7249 or russ@rapidmedia.com.

About Rapid Media
Rapid Media has been the leader in paddlesports media since 1999. Rapid Media publishes Rapid, Adventure Kayak, Canoeroots & Family Camping and Kayak Anglermagazines, and produces the Reel Paddling Film Festival and Rapid Media TV. www.rapidmedia.com