Stand Up Paddling (SUP) is still garnering lots of attention in the paddling industry and generating most of the buzz but does that actually mean more people are out there doing it?

We hear from some of the industry experts on where they think SUP might lead, the pitfalls that it needs to avoid, and ultimately what it will take to stick around.  While other paddling markets like whitewater, touring, and canoeing have already been established, SUP is dynamic right now and people are trying to figure out what exactly it's going to be.  Have you jumped on board?

Read the full Trends in 2012  in the 2012 Paddling Buyers Guide.